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• Date: Tuesday 28 October 2014
  Times: 6.30pm-9.30pm

When you only have 140 characters to express yourself, you have to make every one count. Learn how to construct effective tweets with impact and personality at this entertaining evening masterclass with comedian David Schneider (The Day Today, I'm Alan Partridge) and David Levin (the professional Twitter expert behind high-profile accounts including @BBCTheVoiceUK, @BBCApprentice and @The_Dolphin_Pub), co-founders of That Lot social media agency.

Whether you're tweeting for a brand or a business, you'll learn new ways to connect with your audience and win followers. The course also features social strategy tips – from making hashtags, live-tweeting and other formats work for you, to how to develop original content and Twitter 'events'.

This course is for you if...

• You want to build your brand or expand your business through social media
  
• You tweet as part of your job – for instance, in PR or marketing – and want to make your tweets and Twitter strategy more effective
  

Course description

This evening course is designed for people already familiar with Twitter, and features techniques for writing memorable, topical tweets and getting them noticed by a wider audience. Topics covered include:

• Overview of what works for brands, companies and individuals
  
• Your Twitter homepage
  
• Tone of voice: the essential Twitter tool
  
• How to tweet: the mechanics of good tweets, retweets and replies
  
• Writing the perfect tweet: tweeting with impact, humour, personality
  
• Boosting your popularity: working the hashtags, getting trending, virals
  
• What not to tweet and the dangers of Twitter
  
• Advanced Twitter formats: live-tweeting, quizzes, working the hashtags, getting trending, virals
  
• Improve your social strategy: using Tweetdeck and analytic tools
  
• Vine: how to use these increasingly influential six-second videos to market your brand or business
  

Tutor profiles

David Schneider is best known for his collaborations with the likes of Armando Iannucci and Steve Coogan. Schneider is an actor, writer, director and Twitter obsessive with over 180,000 followers. Find him on Twitter here.

David Levin is a professional tweeter responsible for accounts such as @BBCTheVoiceUK and @BBCApprentice, as well as numerous brand and company accounts. Together with David Schneider, he now runs That Lot, a company dedicated to helping brands and businesses use social media with impact, humour and personality. Find him on Twitter here.

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Details

Date: Tuesday 28 October 2014
Times: 6.30pm-9.30pm. Check-in begins 30 minutes before the start time.
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £49 (includes VAT, booking fee and refreshments)
Event capacity: 100
Dress code: There is no dress code for Masterclasses. Please dress however you feel comfortable.

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To contact us, click here. Terms and conditions can be found here.

Returns policy
Tickets may be refunded if you contact us at least 14 days before the course start date. Please see our terms and conditions for more information on our refund policy.

David Schneider (born 22 May 1963) is an Englishactor, comedian, and director.

Early life[edit]

Schneider was born in London, England, to a Jewish family.^[1] He was educated at the City of London School, an independent school for boys in the City of London, before going to Exeter College, Oxford, where he studied modern languages,^[2] and studied for a doctorate in Yiddish Drama. During his time at university, Schneider performed a predominantly physical comedy act that contrasted with the trend towards stand-up comedy in live performance comedy in the 1980s. It was at this time that he met Armando Iannucci, who in 1991 recruited him for news-radio spoof On the Hour. He is an avid fan of Arsenal F.C.^[3] and can be found using his political views on Twitter. ^[4]

Career[edit]

Dave Schneider

• Schneider performed in The Day Today, the television spin-off from On the Hour and also appeared in the spin-offs Knowing Me, Knowing You... with Alan Partridge and I'm Alan Partridge where he played the fictional BBCcommissioning editor, Tony Hayers.
• In 1994, he made an appearance on Mr. Bean, in Back to School Mr. Bean, as the judo teacher
• In 1996, Schneider wrote The Eleventh Commandment, a play for the Hampstead Theatre about a Jew marrying a gentile. In the late 1990s he appeared in the topical satire The Saturday Night Armistice (subsequently retitled The Friday Night Armistice) alongside Armando Iannucci and Peter Baynham.
• In 1997 and 2000, Schneider played the part of Bradley Wilson in the BBC sitcom The Peter Principle.
• Schneider wrote the screenplay for the 2001 feature film All the Queen's Men, directed by Stefan Ruzowitzky and starring Matt LeBlanc and Eddie Izzard.
• Schneider has also performed in the BBC sitcom Gimme Gimme Gimme and appeared on BBC Radio 4 panel show The 99p Challenge. He had small roles in several movies, including The Saint, 28 Days Later, A Knight's Tale and Mission: Impossible, where he played the driver of the Eurotunnel train.
• In 2004, Schneider played Joseph Goebbels in the satirical tongue-in-cheek comedy Churchill: The Hollywood Years. Following this, in 2006 Schneider took his first lead role when he made Uncle Max, a series of 13 dialogue-free shorts for CITV. They focus on slapstick humour, with Schneider saying he wanted to be 'a human cartoon'.^[5]
• In April 2008, he featured in an episode of Hotel Babylon as a magician, a character not dissimilar to Tony le Mesmer whom he played in an episode of Knowing Me, Knowing You... with Alan Partridge. Schneider provides the voice of Blink for the CBBC series One Minute Wonders.
• In 2008, he took part in BBC Three's Most Annoying People of 2008, relaying his views about celebrities including Prince William, Mark Ronson and Peaches Geldof.
• In 2009, Schneider explored his Yiddish heritage with a 30-minute documentary for BBC Radio 4, My Yiddisher Mother Tongue, with contributors including family members, academics, Colin Powell and Michael Grade.^[6]
• He has written a play, called Making Stalin Laugh, based on the slaughter of the Moscow State Jewish Theater on the orders of Joseph Stalin.^[7]
• He also directed a sitcom pilot in 2007 called Up Close and Personal, set in the offices of a celebrity magazine and starring Raquel Cassidy. The pilot was subsequently rejected by ITV2.^[8][9]
• In 2011, he played Soggy Sid in Horrid Henry: The Movie, and in 2012, appeared in ITV drama Whitechapel, series 3, as murder suspect and taxi driver Marcus Salter.
• His radio sitcom Births, Deaths and Marriages, set in a Register office and starring himself, premiered on BBC Radio 4 in May 2012.
• In 2014, Schneider appeared in the fifth episode of the second season in the TV show Plebs portraying a slave auctioneer called Agorix.
• In 2017, Schneider wrote the screenplay of The Death of Stalin with Armando Iannucci.^[10]

References[edit]

1. ^Schneider, David (9 May 2019). 'Here's how to talk about Israel without sliding into antisemitism'. The Independent. Retrieved 10 September 2019.
2. ^'Exeter welcomes David Schneider (1981, Modern Languages)'. Exeter College, Oxford. Retrieved 7 April 2017.
3. ^Lawrenson, Mark (10 November 2013). 'Premier League predictions: Lawro v comedian David Schneider'. BBC Sport. Retrieved 31 January 2021.
4. ^https://twitter.com/davidschneider
5. ^'Shut up and make us laugh'. The Times. London. 11 February 2006. Retrieved 5 September 2007.
6. ^'My Yiddisher Mother Tongue'. Radio 4 programmes. BBC. Retrieved 20 October 2009.
   Mahoney, Elisabeth (16 October 2009). 'My Yiddisher Mother Tongue'. The Guardian. Retrieved 20 October 2009.
7. ^Making Stalin Laugh Retrieved 29 October 2011.
8. ^Hemley, Matthew (5 September 2007). 'Comedian Schneider directs new magazine-based sitcom'. The Stage. Retrieved 5 September 2007.
9. ^Up Close And Personal - Pilot The British Comedy Guide. Retrieved 29 October 2011.
10. ^Calvario, Liz (11 February 2017). ''The Death of Stalin': IFC Films Buys Armando Iannucci's Upcoming Drama'. IndieWire. Penske Business Media. Retrieved 4 December 2018.

External links[edit]

• David Schneider at IMDb
• David Schneider at British Comedy Guide